Winning in retail with IBM Watson Knowledge Catalog

Multi-channel is the new norm – consumers are not completely abandoning brick-and-mortar stores. Instead, they expect seamless shopping experiences across online, mobile and offline stores. They might first browse and research online, then purchase or pick-up in-store--or the other way around. Successful retailers who can gain customer loyalty are those who can deliver a superior seamless experience across all channels. Data is the new gold – The additional touchpoints mean retailers have greater opportunity and more data to identify their customers and discern their preferences. However, without a proper data and analytics infrastructure, many retailers struggle to mine and analyze huge volumes of data generated daily to gain valuable insights that can help them innovate.