It was cute at first. When Xbox head Phil Spencer took the stage at E3 2018 and announced the acquisition of five notable studios – Undead Labs, Playground Games, Ninja Theory, Compulsion Games and The Initiative – the air inside the Microsoft Theater turned electric. It felt like the company was righting a wrong in its business plan and finally building an internal roster of exciting games that it could offer exclusively on Xbox platforms. You know, a few friends to keep Master Chief company. Today's announcement that Microsoft is buying Activision Blizzard, the largest third-party publisher in the video game industry, doesn't feel as harmless.
Jan-18-2022, 22:20:28 GMT