Artificial Intelligence Will Change How You Do Marketing in 2021

How often do you reflect on the ways technology changes your life as a marketer? I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. These changes don't always alter your job in dramatic ways, but they eliminate the hassles and headaches. They may speed up your time to results, automate painful routines, and enable you to focus on what matters most. Very rarely, these technologies also let you do things you'd never considered possible. No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. While new AI products are surely on the horizon--self-driving cars are coming any day now, possibly, maybe--AI's most dramatic effect on your job today lies in adding new features across the tools that you're already using.