Google buys Eyefluence to track where you're looking

Google has snapped up Eyefluence, a startup focused on developing eye-tracking technology. As first spotted by Mattermark, Eyefluence quietly announced the purchase on Monday. On the Milpitas, CA-based firm's blog, Eyefluence thanked its partners, investors and advisors for getting the company this far on its town, but since becoming established in 2013, the firm has caught Google's eye. Eyefluence develops applications for use in the virtual and augmented reality fields with a particular bent towards eye-tracking software. Financial terms of the deal were not disclosed, neither were any details relating to how the company will now operate or whether employees will be merged with Google's own research teams.