20 Reasons Why Your Search Ranking & Traffic Might Drop - Search Engine Journal

Every business I know of wants to increase sales and make more money. In today's technical and online environment, the only way to be successful is to have a steady flow of traffic to your website. Because Google is a major source of traffic, ranking high in the search results is critical. You need to set up your website correctly to bring in qualified leads that can then be converted into paying customers. If you rank better in organic search, then you should get more website traffic from search engines. But when your website experiences a significant drop in organic search rankings, you will lose traffic, business, and revenue.