How AI Can Make Sales More Human

Artificial Intelligence in sales has been mostly associated with generic emails, robocalling, and predictive analytics based on tracking the number of outbound contact attempts even when no meaningful connection was made – all which take the "human" out of the sales process. Every seasoned sales person knows that sales is all about building relationships and trust. This is a verifiable fact. Sales Benchmark Index reports that 84 percent of B2B decision makers start the buying process with a referral from someone known and trusted. Regardless of popular science fiction, at this time in society, people don't have relationships with anything they don't perceive as being 100 percent human.