Winn.AI launches out of stealth with an AI assistant for sales calls

Conventionally, salespeople are responsible for juggling tasks like following a playbook, capturing responses, building rapport and updating a customer relationship management (CRM) system during sales calls. As these tend to be repetitive and time-consuming, tedium can quickly set in. The average salesperson spends more than five hours a week updating CRM records, according to a Dooly survey. In search of a solution, sales tech entrepreneur Eldad Postan-Koren and cybersecurity practitioner Bar Haleva co-created Winn.AI, an AI-powered assistant designed to help sales teams automatically track, capture and update CRM entries. Winn.AI monitors sales calls and records key data, in theory reducing the need for salespeople to note-take themselves.