M&A wrap: Cision, TrendKite, OEP, HGGC, AIMCo., Abraaj, Colony

Cision Ltd. (NYSE: CISN) is buying TrendKite Inc. for $225 million. TrendKite uses artificial intelligence to help communications professionals assess the impact of their efforts. "TrendKite and Cision have a shared understanding of the communications industry's need to quantify the business value of earned media campaigns," says TrendKite CEO Erik Huddleston. "The combination of TrendKite's rich analytics platform and the Cision Communications Cloud platform will powerfully impact our joint customer base with the most robust, end-to-end Earned Media Management solution available." Buyers are hot on the trail of innovations, including artificial intelligence, that will drive sustainable value to customers and make companies more efficient, more effective and less expensive to run.