Three Ways AI can Improve Customer Experience

In an increasingly fluid retail marketplace, where purchasing continues to shift from the physical to the digital, companies both big and small must look for new ways to differentiate their brands, build loyalty and keep their customers coming back for more. Whether through personalisation, same-day delivery, or digital payment solutions such as Apple Pay, retailers are turning to new technologies as the source of this differentiation. At the forefront of this trend is a focus on Customer Experience, with brands increasingly realising that it can be just as beneficial to change the way consumers experience a brand as it can be to change a product itself. Unfortunately for retailers, however, many of the experiential factors that they must use to differentiate their brands are extremely subtle. As a result, it can be difficult to identify those areas of the customer's experience that are points of frustration or cause for cart abandonment.