Artificial intelligence is coming: Are you ready? (Part 1) - IBM Systems Blog: In the Making

Artificial intelligence (AI), technically known as "machine intelligence," is a buzzword in the tech industry today. Businesses are finding innovative ways of mining data to generate insights that help them understand their customers better. In an era in which marketing rules, business leaders see a strong need to personalize marketing content to make it more effective. Step back 10 years, when AI wasn't a buzzword because there wasn't adequate data available to understand people, products, networks and so on. With the explosion in smartphone usage, the adoption of Internet of Things (IoT) devices and extensive social media usage, that has changed completely.