Exclusive: Ideo's Plan To Stage An AI Revolution Co.Design

Datascope's 15-person team of data scientists will move into Ideo's Chicago office. Founded in 2009 by Dean Malmgren and Mike Stringer, Datascope has consulted with Ideo over the past four years on a number of projects around the world, like improving safety on a national school bus system that transports over a million children and future of mobility concepts for Ford. Datascope and Ideo have a new buzz phrase for their application of human-centered design to the world of algorithms and data science: "augmented intelligence." "Ultimately, we're using the term'augmented intelligence' to really focus on the fact that we're extending and enhancing people's capabilities through technology, as opposed to thinking of technology as a separate thing, or replacing people's capabilities with technology," Stringer says. Algorithms have always been designed, but most often by engineers and computer programmers, not by designers who have been trained in the traditional sense to respond to the needs of people.