3 ways cognitive technology can help you better understand people - IBM Watson

IBM surveyed more than 600 decision-makers about their cognitive initiatives and 62 percent of respondents stated that the results of their cognitive implementations exceed expectations*. Cognitive services, like those offered byIBM Watson, can help you find out how your customers feel and help you predict what they might do. With Watson, IBM is pioneering the development of models that can tell you about different and often hidden, aspects of an individual. These insights can then be used by an organization to deepen relationships, shape initiatives and drive innovation. REST APIs, like Watson Personality Insights and Watson Emotion Analysis, allow organizations to learn about an individual's: Organizations can now train apps to quickly analyze and interpret large volumes of unstructured sensory data.