Using AI and ML Across the Entire Sales Cycle

Prospect hunting in the digital era is like finding a needle in a haystack. The internet opens many doors for sales development teams to engage with potential clients -- especially since 127 devices connect to the internet every second. Nevertheless, growing numbers of devices, social platforms and profiles mean more data for employees to troll before reaching their ideal clients. The traditional sales cycle -- prospect collection, connect, discover, present, handle objections, close, follow-up, and referral generation -- is a slow relationship-building process that can take days or weeks. And it's often only at stage three that you find out if your prospect is a true fit.