Warner Bros to start using artificial intelligence to help with movie releases

Warner Bros has signed a deal with an artificial intelligence company to help it with movie releases. The studio has confirmed it will be using a'revolutionary new AI-driven project management system', launched last year by Cynelytic, a Los Angeles-based AI and cloud tech company. The platform provides forecasting and financial modelling information, predicting box office revenues of potential movie projects. It also has the potential to assist in working out the value of certain stars, and also in scheduling when a movie should be released. According to Business Wire, 'the platform reduces executives' time spent on low-value, repetitive tasks and instead focuses on generating actionable insights for packaging, green-lighting, marketing and distribution decisions in real time'.