The Drum

The arrival of ChatGPT, however, feels different. Most new technologies have transformed the products of creative agencies, but ChatGPT is a product that could transform the strategic and creative process itself. Agencies and consultancies should therefore be seriously considering the potential value that this tool can bring to their businesses. One of the helpful ways to go about this is to frame ChatGPT as a thinking partner and to explore the two basic thinking styles that underpin the practice of innovation and strategy formation: divergent and convergent thinking. This approach can help us to understand the benefits of ChatGPT, and how we can start capitalizing on them.