Top 10 Mobile Trends for 2018 by Azetone

We need to realize that users start considering the Desktop Web as a limited version of the ultimate User Experience which lives on Mobile! 1 Key Take-Away: Sure, PCs will still be around for a while but within a couple of years, there will be 6 times more Smartphones and Tablets than PCs… (IDC) So, which side of History do you want to be on? Mobile IS the New Internet 4. The Optimal User Experience2 5. • Mobile is your ultimate lever for creating an outstanding Customer Experience (CX), by either accompanying, augmenting or facilitating Customer Journeys • (Mobile) User Experience (UX) is the new enabler of Customer Satisfaction. By investing in delivering an exceptional User Experience, brands are securing higher recurring usage, stronger engagement, higher App ratings, and better conversions • Look beyond your traditional competition. The Mobile OS providers as well as Facebook, Uber, AirBnB, and the likes are setting the bar by which your App will be judged (and rated)! The Optimal User Experience 2 Key Take-Away: Ensure your Mobile properties are optimized to deliver the best User Experience possible.