Use Data to Tell the Future: Understanding Machine Learning

When Amazon recommends a book you would like, Google predicts that you should leave now to get to your meeting on time, and Pandora magically creates your ideal playlist, these are examples of machine learning over a Big Data stream. With Big Data projected to drive enterprise IT spending to 242 billion according to Gartner, Big Data is here to stay, and as a result, more businesses of every size are getting into the game. To many enterprise organizations Big Data represents a strategic asset -- it reflects the aggregate experience of the organization. Each customer, partner, or supplier response or non-response, transaction, defection, credit default, and complaint provides the enterprise the experience from which to learn. From a consumer perspective, every action performed online, every sales process, product interaction, prescribed drug, and environmental anomaly, is being tracked by various sources.