Decision automation is the future.

My cellphone died the other day and I was on the move and had no way to charge it. If at that moment someone had offered me one of those battery packs, I would have happily paid a premium. What if you could accurately predict when demand in your products was going to rise or fall, and change your pricing accordingly? What if you could predict future demand with incredible accuracy? And beyond that--what if that decision-making didn't require human intervention but was automated and could happen instantaneously?