The Nintendo Switch's big challenge: luring casual gamers
With three kids and constant travel for work, John Hussey jumped at the chance to play an open-world adventure game like "The Legend of Zelda: Breath of the Wild" anywhere, anytime. After he heard about the Nintendo Switch, a hybrid game machine that works as both a console at home and a tablet on the go, Hussey ordered one in January even though it wouldn't arrive until Friday, when Nintendo's latest game machine debuts. Nintendo will need lots of traditional gamers like Hussey to redeem itself as a console maker, after being eclipsed by Microsoft and Sony in the game-console wars. But Nintendo will also need lots of casual gamers who are satisfied with playing on a smartphone and would never have dreamed of buying a $300 game machine. And in trying to appeal to many audiences, Nintendo risks not being the best at serving any one.
Mar-3-2017, 12:15:03 GMT
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