How AI Is Changing the Chief Marketer's Role at Cosabella

Courtney Connell: Humans want to be in control. They want to think they've already come up with the best solution. Give a machine different options and watch it deduce the actual reality with confidence--that's hard for a lot of people to understand. By the end of this year, my team will be capable of understanding it and handling anything thrown at us. Guido Campello: AI has to get to the point where the entry-level employee in an organization, especially a family company as small as ours, is able to understand it, use it, manipulate it, analyze it and contribute it to what it's needed for.