Machine Learning Without Empathy Fails

The future of machine learning technology in marketing sounds promising. Machines will not only fulfill ordinary, everyday tasks but accomplish things humans cannot even conceive of by deriving predictive models with powerful, automated technology. Customers stand to benefit too, as machine learning will apply advanced algorithms to offer spot-on, personalized recommendations, improving customer experiences and brand interactions. And while it's easy to get caught up in the hype and promise, remember what really matters in growing a business -- the people who buy and use the products. Customer empathy will continue to be a key attribute startups must master in order to compete with, and outperform the giants in their industry.