Fifa 18: hands-on with the latest version of the football phenomenon

"To some, Fifa is life." This may sound like hyberbole from the game's creative director Matt Prior, but he has a point. Electronic Arts' football series operates on a scale beyond the dreams of most video game developers. Last year's entry achieved sales of 1.1m in its first week – 300,000 more copies than Adele's 25, the fastest-selling album of all time. For a sizeable number of those 1 million Fifa 17 customers, a big attraction of the game was The Journey, a Mass-Effect-style story mode with branching elements, putting you into the boots of a young pro, Alex Hunter, looking to make it in the Premier League. Unlike anything previously attempted by any football title, it was also successful – Prior says 30 million people worldwide have played it.