How baby boomers are using voice search - Think with Google

When new technology takes off, we sometimes assume the only early adopters are the young. While millennials are no doubt talking to the new wave of voice-activated speakers, it turns out that Google Home and Amazon Echo are really resonating with baby boomers. In fact, our research has found that boomers see their voice-activated speakers as more than a simple device. Here are three key things we discovered when researching boomers who own voice-activated speakers. Boomers are clearly using their devices for practical reasons.