'The Cloverfield Paradox' would be doomed without Netflix

The Cloverfield Paradox would have been a theatrical failure. It's exactly the sort of B-grade sci-fi critics tend to eviscerate. So how do you generate hype for a movie that's practically doomed? If you're Netflix, you unveil a trailer during the Super Bowl with an unprecedented announcement: you'll be able to watch the film right after the game ends. It's the sort of "holy shit" moment you could only pull off if you're a global entertainment powerhouse.