Tech Tracker: TGI Fridays taps AI tech to build guest engagement

This month's Tech Tracker takes a closer look at stealth AI tech used by TGI Fridays to personalize marketing Thank God, it's AI at TGI Fridays. While most casual-dining brands are betting big on customer-facing tablet technology, TGI Fridays is investing in artificial intelligence to harvest data that will drive diner frequency. Guests of the Dallas-based chain can now use a variety of social media platforms to place an order. From that customer interaction, TGI Fridays is using AI to identify ordering patterns, and that information is used to personalize marketing. If a guest order ribs through any of the platforms, for example, that data can be used to create future invitations based on that customer's food preferences, said Sherif Mityas, Fridays chief experience officer.