The 5 Things IBM Needs to Do to Win at AI

Twenty years ago, Louis Gerstner transformed IBM by emphasizing consulting and technology services -- not just technology -- to solve customer problems. Today, as the wave of digitization continues to grow and envelope all the world's enterprises, IBM is at a crucial juncture once again. CEO Ginni Rometty is leading the company into new areas, betting big on its Watson software and cloud computing. But these new services have yet to grow fast enough to supplant the profit declines in the company's eroding legacy products. This time, the transformation IBM faces is far more difficult, for two reasons.