Oracle: We're going to be the practical AI people, we swear it

Oracle, like so many other enterprise IT specialists, is talking up plans to integrate machine learning into its software. What the Redwood City giant hopes will set it apart from competitors is the way it plans to use those features. Where rivals have been touting AI and machine learning as a way to overhaul and redefine platforms, Oracle hopes that its Adaptive Intelligence features will instead complement its other cloud compute offerings. Introduced last month at the annual OpenWorld conference in San Francisco, Adaptive Intelligence will look to tie machine learning into Oracle's cloud to make features more personalized and better suited for individual companies. Part of Oracle's approach is based on the availability of data it has to feed into the machine learning system.