YouTube lays out new rules for 'realistic' AI-generated videos

Many companies and platforms are wrangling with how to handle AI-generated content as it becomes more prevalent. One key concern for many is the labeling of such material to make it clear that an AI model whipped up a photo, video or piece of audio. To that end, YouTube has laid out its new rules for labeling videos made with artificial intelligence. Starting today, the platform will require anyone uploading a realistic-looking video that "is made with altered or synthetic media, including generative AI" to label it for the sake of transparency. YouTube defines realistic content as anything that a viewer could "easily mistake" for an actual person, event or place.