Senior Manager, Data Strategy at Zeta Global - Remote - United States

Zeta is seeking an experienced, mid-level Strategist to join our growing Data Cloud group in response to rapid client acquisition and the need for additional services support. This is a key role, providing insight and guidance on paid media and CRM activation strategies, based on Zeta's proprietary data assets, to Director and C-Level executives at clients across all verticals. Our Data Cloud group takes an innovative approach to help marketers identify insights and size opportunities, develop audiences/segments for targeting, construct media mix plans, partner with creative and messaging as well as test and measure the incremental impact of campaigns. The role will help develop and refine the go-to-market approach for Zeta's business units as well as partner with client services and sales teams to pitch and scope prospect opportunities. In addition, the Director, Data Cloud Strategy will work closely work with internal stakeholders across operations, product, engineering and marketing teams to influence product roadmap as well as support the development of marketing and sales content.