How to Use Big Data and Artificial Intelligence for Demand-Based Pricing in Retail

You can call yourself a guru of retail pricing if you can make the right pricing decisions for every one of your products, separately and combined, based on their demand elasticity at any given moment. Each of your pricing decisions has to help you reach all of your current business goals and ensure the best shopping experience at the same time. In other words: to find a balance between your profits and traffic. Let's take a step back to where everything begins – your business strategy. The company's strategy is supposed to be converted into its pricing strategy and subsequently into pricing tactics.