10 Ways AI Is Revolutionizing Sales

Predictive opportunity scoring, predictive lead scoring, predictive analytics for forecast ... [ ] management and guided selling are the top four AI-based technologies B2B selling organizations plan to deploy in the next 12 months, according to Gartner. Sales organizations are under increased pressure to reduce selling costs while stabilizing margins and closing only the most profitable deals. Marketing teams across all industries are under increased pressure to increase the quantity, quality and qualification levels of leads that deliver the highest probability of closing this year. AI-based price and revenue management applications and platforms are proving indispensable in keeping sales, marketing, operations, services, accounting and senior management synchronized with real-time updates to achieve more. McKinsey's Global AI Survey: AI proves its worth, but few scale impact survey provides insights into where AI is making its greatest contributions and reducing expenses.