How AI Will Impact Search - V3B: Marketing and Social Media Agency

The intention behind the query will matter more than the query itself. A key way AI is shaking up the world of search is by prioritizing query intent over query And no, I'm not just talking about misspelling a word--it's bigger picture than that. I'm talking about RankBrain, Google's machine learning system that makes up the three-legged stool that is Google's page ranking algorithm (behind relevant links and meaningful content). RankBrain harnesses the ability of AI to aggregate data--and infer from that data--to provide answers to questions that may not have even asked. It also thinks one step ahead: What will the person making this query want next?