Saatchi & Saatchi tests creative ability of AI; creates film conceived, edited and directed by machines

Kate Stanners, Worldwide Creative Director, Saatchi & Saatchi, said, "How to build on 25 years of the Saatchi & Saatchi New Directors' Showcase and an archive of incredible directing talent, whilst producing a screening at the Palais des Festival in Cannes which lives up to our reputation as an agency on the frontier of technological and creative innovation? That's the challenge that we faced this year, and we are rising to it by working with Team One in Los Angeles to explore how Artificial Intelligence and machines can be used to enhance human creativity, a subject that is on the creative radar right now."