Flybits raises $35 million to personalize customer experiences with AI

Knowing when and where a person is, was, and will be can enable magical customer experiences. Flybits today announced that it's raised $35 million in series C funding led by Point72 Ventures, with participation from Mastercard, Citi Ventures, and Reinventure, along with existing partners Portag3 Ventures, TD Bank, and Information Venture Partners. The fresh funding brings its total raised to $50 million, and it comes as Flybits notches 300% growth in 2019 and gears up to hire across sales, engineering, and business development teams and offices, including adding solutions engineers, sales executives, business development reps, and engineers. "Customers are already used to seeing content and recommendations based on their behavior," said CEO Hossein Rahnama. But Flybits leverages an unlimited amount to create far more personalized and relevant recommendations than ever before, all in an effort to help financial institutions deliver real time lifestyle banking that gets at their customers' deeper needs.