Can AI-written content help your business? Here's what you need to know

Artificial intelligence – if you've peeked at LinkedIn over the end of year break, it's likely you've witnessed a flurry of interest in this next big cybernetic advance. As a copywriter, I got about five panicked messages wondering if I needed to change careers in a hurry. The buzz is all about the public research preview of the Microsoft-backed OpenAI ChatGPT program, a model that interacts with language queries in a natural and readable way. According to the developers, ChatGPT can "[ask] follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests." These assistants will retrieve secondary sources of information for you – ChatGPT will give you detailed answers all by itself. People have been amazed and terrified at the speed and fluency of its responses to ended questions such as "Who was the best test cricketer of all time?" or "What was the cause of the American Civil War?" The AI was so adept at providing answers, New York City school officials started blocking ChatGPT, fearing it would lead to rampant cheating.