Use Topic Modeling to Identify SEO Content Gaps

Content marketing lies at the intersection of art and technology, so it's only logical that artificial intelligence comes into play. AI plays a big role in search and it can be useful in creating content, too. While it's not known exactly how the Google algorithm works, researchers and marketers have conducted experiments that make a strong argument for topic modeling as a key component of the Hummingbird algorithm. Also, Wired reported last year about how Google's search engine now uses artificial intelligence to rank content. A basic understanding of how search engines interpret text and its quality can help you develop a strategy that produces consistently high-ranking content because topic modeling – done manually or with software – allows you to create blueprints for the best possible content.