What is A.I. and how it will affect our $200 billion Digital Ad Market?

Various companies already use machine learning for ad targeting, utilizing Real-Time Bidding (RTB). By utilizing deep learning, marketers have the ability to make stronger predictions of the next event in the consumer's purchase cycle. With AI layered on, deep learning provides the platform for marketers to understand their customer's need, to serve them better and sell products that consumers have'yet to decide on'. This strive towards knowing the'intent of the customer before they do' (yes, a bit freaky – but possible with sheer amount of data) is the ultimate prize towards enabling hyper-personalized consumer experience. Imagine a fully automated media platform, that is able to utilize machine learning to process the inflow of data stream, to create personalized digital ads for each unique customer – selecting not only the brands they will have best infinity towards, but also have pre-select the color and even the size of clothing based on the customer's current'trending choice'.