Here's Why Taco Bell Added Artificial Intelligence Technology To Its Mobile App

Taco Bell has added AI to its mobile app, offering personalized menu suggestions for heavy users ... [ ] (Photo by Justin Sullivan/Getty Images) Artificial intelligence was identified by a number of restaurant tech providers as a top trend for 2020 and, so far, those predictions seem pretty spot on. Up until now, we've seen just a surface scratch of AI's potential in the restaurant space, with chains like Chick-fil-A quietly leveraging the technology to identify food safety issues, and TGI Fridays using it to sell more alcohol, for example. But thanks in large part to McDonald's $300 million investment in Dynamic Yield last March, AI is no longer an under-the-radar experimentation. And now, Taco Bell is making its case for AI, announcing a broader partnership with Certona last week to create a more personalized experience for its mobile app users, of which there are 5 million. Through the technology, machine learning derives the most relevant menu items for app users and also pushes promotions and content based on an individual customer's behavior.