Experts Offer AI Best Practices, Forecasts

Artificial intelligence may seem futuristic and, in the future, AI will indeed be a large part of our lives. But, this technology is present today in some environments and expectations for additional adoption in the near term are bright. Straight-up customer service solutions sometimes rely on AI as well. Of course, these are just a couple examples of what's possible with AI and McKinsey says AI has the most potential in retail marketing and sales. It can be used to improve upon customer service, personalization, pricing, and promotion.