First Look: Sparkling Logic Update

Sparkling Logic is focused on enabling business and data analysts to manage automate decisions better and faster – what they call Analytics driven Decision Management. Sparkling Logic was founded in 2010 and I have blogged a few times about their decisioning platform (most recently here). Customers include Equifax, Paypal, FirstRate, Accela, Northrop Grumman and others across a wide range of solution areas with a strong focus on enterprise customers. These enterprise customers are very focused on multiple projects, enterprise integration and supporting both on-premise/cloud deployments. The Product Portfolio now includes Pencil, a decision modeling and requirements tool, and SMARTS, their full lifecyle decision management platform supporting predictive models, data analysis, and expertise / business rules. SMARTS is available on premise, on cloud or embedded in another product and runs across Java and .NET deployments.