How Machine Learning Will Force Marketing to Evolve (Whether We Like it or Not)

Not to mention, technological disruption that (a) erodes, (b) replaces, or (c) reverses most of the current best practices every 6-12 months. "RankBrain has become the third-most important signal contributing to the result of a search query", according to senior research scientist at Google, Greg Corrado. It's an artificial intelligence engine that uses pattern matching at scale to process millions of search queries daily. And with an 80% accuracy rating, it outperforms engineers by a wide margin. There's no wonder that it's taking over the search giant then. Part of that success comes from the ability to literally guess – based on millions of datapoints in fractions of a second – the searcher's intent behind a few random keystrokes.