iTWire - SAS launches new 'smarter analytics' solutions

SAS says its new visual data mining and machine learning software, available later this month, will "feed this need for smarter analytics". The company was speaking about its new solution at its Analytics Experience conference in Las Vegas attended by more than 10,000, on-site and online, to discuss business issues. "SAS Data Mining and Machine Learning is built on the company's solid expertise and reputation of delivering scalable and adaptable analytics that solve real business problems and yield measurable business value," said Jonathan Wexler, SAS analytics product manager. "This software helps provide positive outcomes to increase profitability, better understand customer behaviour and decrease the cost of doing business." Wexler said advanced analytics offer insight to businesses, but "machine learning and deep learning algorithms take it deeper, insights that were previously out of reach".