How AI Is Disrupting The Marketing Industry In 2020?

Developments in AI are advancing at a rampant pace, with innovations improving the quality of life in different ways across disciplines. For instance, Forbes estimates that 10 million self-driving cars will hit the road in 2020, and another study reported by Business Wire projects that automotive artificial intelligence will bring in revenues of over $14 billion by 2025. Another example is Google's Deep Learning program helping pathologists detect cancer with higher accuracy. Another article from Forbes asserts how the use of big data can help prevent a heart attack every 40 seconds. Although many organizations across fields still lack the foundational practices needed to create value from AI at scale, AI is being adopted at a rapid rate by digital marketers across niches. As reported by Statista, artificial intelligence and machine learning are among the most effective digital marketing techniques used by marketers today.