Microsoft's Activision Blizzard Deal and the Post-Console World

Microsoft's war chest is a dynamo. With revenues that rival the GDP of a small nation, it's got enough cash on hand to buy whatever it wants. When it does, it just acquires another money-making machine. Video game company Activision Blizzard, which Microsoft announced yesterday it was buying for a staggering $68.7 billion--more than the $26.2 billion it paid for LinkedIn in 2016, almost 10 times the $7.5 billion it paid for Bethesda's parent ZeniMax Media last year. Microsoft now owns Call of Duty and Halo; it owns The Elder Scrolls and World of Warcraft.