How AI will redefine creative careers and job roles

In recent years, we've seen many digitally led organisations recruit developers, experience designers (including digital and motion graphics designers) to form fully functional design teams. However, the advent of AI has meant art directors, copywriters can now work closely with designers and developers to use AI tools and bring their ideas to life through critical assessment. To stay competitive, today's creative needs to be well versed in a range of topics while still having a fluid approach to new ideas. As a future fit professional, your ability to critically self-assess your talents, skills, deconstructing and reconstructing them, in the context of your organisation, team and the wider market, will keep you ahead of the competition.