This fragrance uses AI technology to make you feel horny

The tech world – as evidenced by billionaires taking 10 minute holidays to space, and that tiny little car that delivered the football onto the pitch during the Euros – is more advanced than ever before. Even the beauty industry is becoming more technologically minded, with the announcement of the world's first ever "connected fragrance" from Paco Rabanne. Released today, Phantom, a new perfume with an appropriately robot-shaped body, is a world-first from the luxury brand, using artificial intelligence to create a state of the art "Augmented Creativity" process. What that actually means is that the perfume works with the neuroscience of your scent receptors to change how you feel as well as how you smell. The team at Paco Rabanne developed a decidedly Black Mirror-sounding Science of Wellness programme for the release.