The Morning After: Apple apologizes for its iPad Pro ad that crushed human creativity

Apple has apologized for its Crush! AdAge reports Apple said the video "missed the mark," and it has scrapped plans to run the commercial on TV. The video shows a series of musical instruments and other tools for human expression, including a guitar, drums, trumpet, amplifiers, record player, TV and much more being crushed to "All I Ever Need Is You" by Sonny and Cher. The crusher pulls up to reveal an iPad. Tonally, you could see how it could be misconstrued.