Dell retains PC sales leadership in Brazil

Dell remains the leader of the Brazilian PC market in the third quarter of 2016 across all segments. Leader for the seventh consecutive quarter, the company sold 24,5 percent of all personal computers to domestic users and also to small and medium enterprises as well as large organizations, according to IDC data released by the manufacturer. The company claims the biggest share of all desktops sold (22,7 percent of all units sold), notebooks ( 25,6 percent) and workstations (61,7 percent) during the period. The woes continue for the PC market as a slowdown in smartphone and tablet growth hasn't boosted sales. Enterprises continue to evaluate Windows 10. "[The leadership] reflects a strategy of brand expansion, the quality of our solutions and a complete equipment portfolio that addresses the most diverse needs of consumers in terms of performance, design and functionality," says Dell Brazil's vice president for end consumers and small businesses, Rosandra Silveira, in a statement.