AI Won't Change Companies Without Great UX

As artificial intelligence algorithms infiltrate the enterprise, organizational learning matters as much as machine learning. How should smart management teams maximize the economic value of smarter systems? Business process redesign and better training are important, but better use cases – those real-world tasks and interactions that determine everyday business outcomes – offer the biggest payoffs. Privileging smarter algorithms over thoughtful use cases is the most pernicious mistake I see in current enterprise AI initiatives. Something's wrong when optimizing process technologies take precedence over how work actually gets done.