Machinify raises $10 million to help businesses use AI to monetize data

That's where Machinify comes in. The artificial intelligence company just raised a $10 million Series A round led by Battery Ventures with participation from GV and Matrix Partners. "Our core notion is that today, enterprises are collecting a ton of data," Machinify founder and CEO Prasanna Ganesan told TechCrunch. "But if you look at how many of them are successful in turning it into smarter decision-making to drive efficiency, very few companies are succeeding." With Machinify, enterprise customers feed the system raw data, specify what they're trying to optimize for -- whether that be revenue or some other goal -- and then the machine figures out what to do from there.